03 Nov Why Everyone Should Distribute Tracts Everyday
Dr. Earl Jessup
How important is it to distribute tracts and information about the church as we go about our daily tasks around town? For most of us, we are unsure if the results are worth the effort. We seldom hear of someone being saved from a tract we hand out and rarely hear of someone coming to church because a gospel tract was given to them. Maybe we should take a closer look at what it means to regularly and faithfully hand out tracts everyday.
First of all, when we give someone a gospel tract, we have no idea just what they are going through and what concern they may be giving eternity. Several years ago, I was flying from Atlanta to Detroit and seated beside me was a former football star for UConn and at the time was the body guard for a very famous Detroit basketball player named, “Rip” Hamilton. We began talking and I gave him a gospel tract. He was going to Detroit because his grandmother had passed away and he was returning for the funeral. He was thinking about eternity and I had the opportunity to lead him to Christ. When you give someone a gospel tract, it may be just the answer to a troubled heart or soul. We must keep that in mind when we go through our daily routine around town.
Secondly, distributing tracts, especially with the church information on them, makes the church better known. Pastor Paul Chappell mentioned some good advice given to him as a young pastor. I have passed it on many times to young church planters. Dr. Roberson told Brother Chappell, “Don’t just be the pastor of your church but be the pastor of your community.” This simply means for the pastor to known around town by as many people as possible. When an unchurched person has a spiritual problem and needs a pastor, the pastor of our church should be the first name that comes to his mind. When everyone at church distributes tracts and church brochures everywhere and at every opportunity, the name of Heritage Baptist Church and Pastor LeRoy Pennell becomes better known. The more the church is known by our community the more likely they will come to see us when they have a need.
Thirdly, distributing tracts everywhere and at every opportunity means some people will get more than one tract from our church. I imagine we have at least 100 to 150 visits to Wal-Mart from someone in our church every week, maybe even more than that. If every person from our church just distributed one tract on each visit to Wal-Mart then it is very likely that a clerk or associate at the store will get more than one in a week. They may get several. This lets the person know that more than one person is concerned about them and it also lets them know that this is a church that cares about them. Advertisers say that you must reach someone at least three times before they actually realize what product you are selling. A number of years ago I was speaking at West Coast Baptist College and their custom is to give tracts to the speakers to distribute around town. I gave a young lady a tract and I could tell she knew right away what it was. I said to her, “Would you like to know how you can keep from ever getting another one of these?” She responded, “Yeah, go!!” She knew where it was from and what it was about. Wouldn’t it be great if that were the case in Barrie?
If everyone consistently distributed tracts our town could be completely saturated very quickly. If 100 people distributed only 5 gospel tracts each day, then 182,500 gospel tracts would be distributed in one year!!! This would be more than one per person for the entire city of Barrie. It could be easily done. All we need to do is consistently give a person a gospel tract each time we pull out our wallet to pay for something. If we just gave a gospel tract to each person we strike up a conversation with or when we meet a clerk or a grocery worker. The problem isn’t that we have no opportunities, the problem is we are not making a conscious effort to distribute tracts on a regular basis. May we all make a commitment to this simple task as we live for Christ each day.